BeTheBoss - What made you decide to franchise?
Charlie Chase - We believe that the most
effective distribution methodology is one where the drivers have
"skin in the game". We've found that franchising is very effective
way to achieve our goals.
BTB - What have some of the challenges been in growing your franchise?
CC - This is not a 'sexy' industry, it is one
of 'perfect competition'. In order to win in this business one has
to create significant value over the competition.
BTB - Who has been your greatest inspiration?
CC - Ray Kroc. He believed that clean bathrooms
and parking lots made a significant difference in the experience of
the 60's patron. He focused on the customers' needs. Look where
that can get you!
BTB - What are some of the advantages in being a CertaPro franchisee?
CC - We aren't retail, QSR or a fad. Painting
has been around for centuries, cannot be done offshore, and, cannot
be done by computers. We are a business that can be operated within
the normal work-week within the family framework, and, it's an
honorable profession. These factors add up to a sustainable
long-term business opportunity.
BTB - What “Gadgets” ?
CC - I'm an Apple convert with an IPHONE and a
BTB - What do you do in your spare time?
CC - In my non-working time, I spend time with
my family; in my recreational time I play hockey and basketball;
and my volunteer time is spent collaborating with three
organization, and my surprising activity is flying, and since I'm a
pilot, I use small airplanes to get around the eastern half of
BTB- What advice do you have for someone looking to acquire a Franchise?
CC - Don't buy a job. Find a business that
stirs your passions; come in well capitalized; engage assertively
and focus on productivity and profitability.
BTB - In your opinion, why do you think that CertaPro Painters would be a great opportunity for someone?
CC - CertaPro is a great opportunity for leaders who are assertive goal attainers. Our results oriented culture is based on the vision of consistently delivering extraordinary experiences. Our core values honor delivering on our commitments; valuing people and their ideas; achieving results honorably, and, always challenging our stakeholders to be better. Executing our business plan is designed to provide a great business ownership opportunity.