The Western GTA office (serving Mississauga, Oakville, Burlington) was opened by Tim Powell, CPCA, in October 2009 in response to what Tim felt was an overwhelming need for reliable and affordable high quality care support services.
Tim first became sensitized to the need for a more compassionate approach to in-home care for seniors over eight years ago when the deteriorating health of both his mother and mother-in-law highlighted the very real lack of such support services.
Moving to the arena of in-home support was a significant, if not unanticipated choice for Tim. Leveraging over 15 years of industry knowledge and experience in the fields of safety and quality control and, honed by personal experience of in-home support deficiencies, Tim has a steadfast and passionate belief in the mission and vision of Living Assistance Services to provide the affordable and respectful assistance he would have wanted his own mother to have enjoyed.
BeTheBoss.ca: What makes the Living Assistance Services(LAS) franchise unique?
Tim Powell: What separates us from the competition is in the personal way we deliver our services. Our flexibility permits us to meet the individualized needs or our clients. For example, we offer client and care recipients the opportunity to interview prospective clients beforehand.
BTB: Who is your main or “target” clients?
TP: Although we are here to help all who are at risk of losing their independence, by far the largest segment of our business is focused on seniors who wish to remain in their own homes.
BTB: What qualities make your perfect franchise?
TP: Living Assistance Services affords me the opportunity to deal with and help people. I share the same goals, vision and commitment to excellence as my franchisor. Initial training ensured that we are on the same page and because of this, and ongoing communication, we have shared expertise, trust and commitment.
BTB: Did you require experience working with seniors? Did you feel the need to have a background in healthcare; a background in business?
TP: Although a background in either health care or business is a definite asset. I think the main thing one needs to succeed in this business is the desire to help people and a commitment to exemplary customer service. As a franchisee you need to focus on your strengths and find complimentary expertise.
BTB: What were some the benefits that you saw of investing in LAS system (e.g. training/support, advertising etc)?
TP: For me, by far the biggest benefit has been the support offered and given by head office. David Porter and his staff have been incredibly helpful. The training offered permitted me to transition to healthcare. The contracts, website, brochures, job shadowing and ongoing dialogue continue to help me gain confidence and clients.
BTB: What do you love about this system? What is fun about it?
TP: Well for me, it’s a perfect balance between running my own operation and being part of something bigger at the same time. I have the level of independence I want, with the added bonus of the expertise and support of a twelve year old tried and proven agency available to me as needed. The business is diversified and the variety offered is challenging, exciting and provides an opportunity for personal growth. As for what is fun about it… I enjoy the independence, dealing with public and caring for people who wish to remain independent.
BTB: What opportunities are available for prospective franchisees?
TP: At present, within Living Assistance Services, there are significant opportunities available across the country. The franchising part of it is still relatively new, so it’s a good time to get involved.
BTB: What is your advice to prospective franchisees looking to invest in this business?
TP: My advice to prospective franchisees would be to focus on the human element. Focus on the office staff, the clients, care recipients and caregivers. Put the people and their needs first and you can’t go wrong.
