Ireland’s only website wholly dedicated to franchising FranchiseOptions.ie, recently had Paul Golden interview Toronto based WSI Internet Consulting & Education’s (WSI) President, Ron McArthur. The interview focused on the company’s unique business opportunity and the services WSI provides their clients throughout Ireland and the rest of the world. The article “Opportunity Knocks Online”, which is also available in the Winter edition of Franchise & Business Options Ireland magazine, opens with the inconceivable fact that while the Internet has improved the way in which business is conducted and profit margins worldwide, yet a surprising few businesses have actually taken advantage of the opportunities that e-Business provides. The reality that small and medium sized companies have are not tapping into the Internet’s profit potential doesn’t surprise Ron McArthur. As President of the world’s #1 Internet Business Service and the largest network of it’s kind, he is determined to change this situation for the benefit of those businesses who stand to gain the most from e-Business - small and medium-sized enterprises (SMEs). “We are making e-Business accessible to SMEs, which would previously have been the domain of large companies.” This is good news for WSI’s typical customer, the SME that has not yet exploited the potential of the Internet and wants a relationship with an expert that understands their business and the unique challenges of the area in which they operate. Going on to explain that the company always intended to franchise its’ offering McArthur states it was clear from the very start of their venture that there was a huge need for education and a system that would enable small businesses to benefit from the Internet. This hypothesis remains true today as the speed and volume of technological advancements has a crushing effect on many business owners who try to navigate the dense and diverse Internet landscape on their own. This is where WSI Internet Consultants come in to play. WSI has been offering franchises for over a decade now and they have found franchising is the most effective way to quickly and effectively build a network of consultants who are certified in their field so that they are able to help SMEs in their local communities, wherever in the world this may be. The article further explains that the WSI franchise offering attracts people from diverse backgrounds and as a franchisor, WSI ensures that each successful Internet Consultant is given the knowledge and tools to help their clients, today and in the future, via a robust support structure and ongoing training opportunities. McArthur also provides some detail into the Internet Consultant selection and training process and the costs associated with owning and operating a WSI office, including just how WSI is able to develop and maintain such affordable Internet Solutions for their clients.