Men are tired of horrible haircuts, rushed appointments and loud, crying kids disrupting what should be a relaxing escape from the pressures of everyday life.
You won’t find any of these annoyances at Taylor & Colt BarberSpa’s flagship location in the heart of Toronto’s Financial District, which has been delivering one-of-a-kind grooming and spa services to men since its grand opening eight months ago.
“Most men are going to unisex salons where they feel awkward and don’t get the high-quality service, comfort and convenience they deserve,” says Doug Warren, director of franchising for Taylor & Colt. “The response from clients since Taylor & Colt opened in the Royal Bank Plaza earlier this year has really affirmed that men love being pampered and indulged.”
The barberspa combines an old-English barbershop vibe — especially since it has revived the dying art of the straight razor shave — with spa services like laser hair removal, teeth whitening and registered massage therapy (which will soon be added to the company’s offerings). Modern amenities, a complimentary espresso bar, daily business newspapers and a TV monitors tuned to financial news add to the relaxing and masculine ambiance. Salon-professional products are available for purchase, letting men easily recreate their salon look at home.
“By offering such a wide variety of services, Taylor & Colt is catering to the guy that considers his appearance to be a key component of a healthy lifestyle,” Warren says. “Taylor & Colt is a one-stop-grooming-shop made by men for men.”
Even BeTheBoss.ca has noticed concept’s niche targeting and “upscale service at reasonable prices,” specifically naming the Taylor & Colt as a salon gaining traction in the marketplace right now. Canada’s male grooming industry, which was worth an estimated $2.9 billion in 2009, is exponentially growing and Taylor & Colt is ready to capitalize on changing consumer preferences with franchising partners in cities across Canada and the United States.
Old has met new at Taylor & Colt — and it’s changing the game one haircut, straight razor shave and laser hair removal appointment at a time.
ABOUT TAYLOR & COLT
Taylor & Colt BarberSpa, a division of GS Beauty Group, is a Canadian company proudly owned and operated by Canadian entrepreneurs. It combines the services of a traditional men’s barbershop with the pampering of a spa in an upscale salon environment built for today’s professional man. By purchasing a Taylor & Colt franchise, you’ll be investing in a 25-year-old parent company with a proven record of success in the beauty retailing and salon industry.
