TORONTO, June 13, 2011 /CNW/ - When Jared Fogle lost 245 pounds by incorporating low-fat SUBWAY® sandwiches into his diet, he captured the attention of the world. Now he's headed north to seek out Canadians with similar stories.
Today, with Fogle's help, SUBWAY® restaurants in Canada are launching "Commit to Fit", a comprehensive program designed to inspire, motivate and celebrate Canadians making healthy lifestyle changes. And two such Canadians will be selected to follow in Jared's footsteps as SUBWAY® Commit to Fit Ambassadors, beginning with Jared's cross-Canada tour which hits Vancouver, Calgary, Edmonton, Montreal, Halifax and Toronto.
"When I made a commitment to lose weight and get healthy, my life changed," explained Fogle. "Not just because of the opportunities I've been given to tell my story, but because it has inspired others to do the same. I've kept off the weight for 12 years so I understand the power that comes with taking control of your own well-being and I can't wait to find, well, the Canadian version of me!"
The Commit to Fit Ambassador Search
SUBWAY® restaurants are asking Canadians to share their personal stories about their commitment to living healthy, active lifestyles - not just about weight loss - and how they incorporate SUBWAY® sandwiches into their diet.
In October, after a public voting period, SUBWAY® restaurants will select and name two SUBWAY® Commit to Fit Ambassadors who will work with the company to help inspire Canadians to make their own healthy lifestyle changes. Each Commit to Fit Ambassador will also win $10,000.
"SUBWAY® sandwiches have always been a fast and nutritious solution for people looking for balanced options on the go," said Kathleen Bell, Co-Director of Marketing. "Our Commit to Fit program takes it to the next level and signals our commitment to offering our customers not only nutritious options, but providing new online tools, advice from health and fitness experts, and nutrition information they need to make eating choices that are right for them."
New Online Tools and Resources
Launching concurrently to the Ambassador search is a new suite of online tools and resources for Canadians, including access to information from and engaging with healthy living experts including:
-Nutrition Expert Lucia Weiler, B.Sc.
-Certified Personal Trainer Louise Green
-Professional athletic trainer and co-founder of Sports Performance Centre Ltd., Colin Berenhaut
-Personal life coach and triathlete Jimmy Sévigny (who, like Jared, lost 272 pounds by incorporating exercise and eating a healthy diet including SUBWAY® sandwiches)
-In addition, online at FreshEnergy.com/Nutrimeter and Facebook.com/SubwayCanada, Canadians can access the just-launched SUBWAY® Nutrimeter, an interactive, online tool that instantly calculates the nutritional value of your customized SUBWAY® sandwich.
SUBWAY® Sandwich Solutions: Now with 25% Less Sodium
"SUBWAY® restaurants are all about choice and with more than 2 million possible sandwich combinations, we're confident that there is a sandwich that meets any Canadian's individual lifestyle and nutrient needs," concluded Bell.
SUBWAY® restaurants offers '8 under 6 grams of fat or less' sandwiches. These sandwiches, low in cholesterol and saturated fat and free of trans fat, now also contain 25% less sodium. These sandwiches are Black Forest Ham, Oven Roasted Chicken, Roast Beef, Subway Club, Sweet Onion Chicken Teriyaki, Turkey Breast, Turkey Breast and Black Forest Ham, and Veggie Delite™.
To learn more about Commit to Fit or share their personal healthy living stories for a chance to be named a SUBWAY® Commit to Fit Ambassador, Canadians can visit FreshEnergy.com/Committofit or Facebook.com/SubwayCanada.
About SUBWAY® restaurants
SUBWAY® restaurants are the world's largest submarine sandwich franchise, with more than 34,600 restaurants in 98 countries and over 2,600 restaurants in Canada. In 2011, the SUBWAY® chain surpassed McDonald's in the number of restaurant locations worldwide. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was cofounded by Fred DeLuca and Dr. Peter Buck in 1965.
