CANADA NOW IN A TWIST OVER AUNTIE ANNE'S® PRETZELS
NIAGARA FALLS, Ont. - Auntie Anne's® Pretzels, best known for its hand-rolled soft pretzels, will have Canadians in a twist on Canada's 141st birthday with the opening of its first Canadian franchise in Niagara Fallsview Casino Resort in the Galleria Mall. The Auntie Anne's® store in Niagara Falls brings the chain's worldwide presence to 950 locations in 17 countries.
"We are thrilled to bring Auntie Anne's delicious freshly baked soft pretzels into Canada in time for Canada Day," said Mark Rollins, Vice President, integriCO, the master franchise holder for Auntie Anne's Pretzels in Canada. "Auntie Anne's has experienced great success around the world and it's time Canada has an opportunity to experience these unique pretzel snacks."
Auntie Anne's® pretzels come in a wide range of flavors; each rolled with a signature perfect pretzel knot and freshly baked in store. For example, guests can enjoy the simplicity of the classic Original or venture out with a Sour Cream & Onion or Cinnamon Sugar pretzel. Dipping sauces are available to pair with pretzel selections.
Following the Rollins family's strong tradition of social responsibility, the chain is also marking its foray into the Niagara Falls community with a $5,000 donation to Niagara Nutrition Partners, a local charity that provides school-based nutrition programs across the Niagara region.
"This donation marks our first formal outreach activity in the region and we couldn't think of a better way than supporting a group that does so much important work with children in the area," added Rollins.
Auntie Anne's® also serves Pretzel Stix, Pretzel Dogs, and its signature lemonade. In addition to Canada, the Pennsylvania-based franchisor's stores are located in the U.S., South Korea, Honduras, Greece, Singapore, Philippines, Malaysia, Venezuela, United Arab Emirates, Hong Kong, Indonesia, Saudi Arabia, Thailand, England, Kuwait, and Taiwan.
About Auntie Anne's®
Positioned to open its 1000th store by the end of 2008, Auntie Anne's is a leader in the broader category of on-the-go snacks. The company officially celebrated its 20th birthday earlier this year with a worldwide Free Pretzel Day and grant program which has rewarded 20 families who volunteer together with grants of up to $20,000. In 2007, the company set record sales of $309 million and enjoyed a 10 percent increase in brand awareness thanks to a re-branding initiative it undertook in 2006 to reach new customers. The foundation of Auntie Anne's, Inc.'s success lies in the collaborative partnership it enjoys with its franchisees and licensees.
