"FocalPoint International strives to provide support and implement franchisee-relations programs within the business. I'm extremely proud to be with a company that is so committed to not only the success of their franchisees, but their enjoyment as well," Rubino said. "Franchisee satisfaction is an important factor in the performance of a brand, and I expect FocalPoint's growth and success to continue in the future."
The 2008 Franchisee Satisfaction Awards presented by Franchise Business Review highlights those franchises whose validation among their franchisees was superior in the industry. According to Eric Stites, president of Franchise Business Review, franchisee satisfaction is a primary leading indicator of long-term system growth and success.
"With rapid growth of business performance coaching in the small to medium enterprise marketplace, we at FocalPoint International are extremely proud to receive the 2008 Franchise Satisfaction Award as the #1 Franchisor in our category," said Steve Thompson, president of FocalPoint International Inc.
To measure franchisee satisfaction, Franchise Business Review surveyed franchisees from 325 franchise companies, representing 45,000 franchisees. Franchisees were evaluated in five areas: Training & Support, Franchise System, Franchisor/Franchisee Relations, Financial Opportunity and Overall Satisfaction. Franchisees were asked a series of questions in these areas and then rated their franchisor on a scale of 1 (poor) to 5 (excellent). All franchisees from each participating franchise company were invited to take the survey. The average rate of participation was 50 percent, with some franchise companies achieving as high as 100 percent participation from their franchise owners.
