Dunkin Donuts, the world’s largest coffee
chain, continued its aggressive national expansion with the opening
of two new restaurants within Hersheypark. This marks the very
first time Dunkin' Donuts has opened a restaurant located within a
theme park. The stores include a full Dunkin' Donuts restaurant
just outside the park entrance, and a Dunkin' Donuts beverage kiosk
within the new Boardwalk at Hersheypark theme area.
"Dunkin' Donuts' first theme park restaurant is a fun and exciting
part of our national expansion program," said Robert Rodriguez,
Dunkin' Donuts president. "We are honored to partner with
Hersheypark, one of America's most beloved destinations, and look
forward to continuing our growth in new markets and new venues
throughout the country to bring great food and beverages to
customers anywhere, any time."
The launch into theme parks coincides with the roll out of Dunkin'
Donuts' expansion program. The company is expanding in existing
markets while entering new cities throughout the country, with
plans to ultimately triple the number of Dunkin' Donuts stores in
the United States to 15,000 by 2020. In the past month, the company
announced its plans to open franchised restaurants in Las Vegas,
Austin, Dallas, Phoenix, Tallahassee and Panama City. Dunkin'
Donuts has also secured a number of high-profile partnerships to
support this growth, including JetBlue, Proctor & Gamble, Rachael
Ray and SoBe.