Denny's announced the launch of its Franchise Growth Initiative today, a program designed to increase franchise growth in key markets across the country that have untapped consumer demand. The first multi-unit transactions have included the sale of 34 company restaurants to both new and existing Denny's franchisees and commitments by those franchisees to develop 26 new restaurants.
'Our Franchise Growth Initiative is already proving successful
in helping to attract restaurateurs that bring significant
experience to the Denny's system and providing current franchisees
an opportunity for expansion,' said Nelson Marchioli, Denny's CEO.
'With this program launch, Denny's is taking an unprecedented step
toward strengthening the brand and positioning the company for
long-term success.'
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