Prime Restaurants led the way as a finalist in six categories. Prime Restaurants is one of Canada’s leading chains of casual dining restaurants and pubs including East Side Mario’s, Casey’s Grill • Bar, Fionn MacCool’s, and D’Arcy McGee’s. Other finalists in a number of categories are Mr. Lube with five finalist rankings, and Pizza Pizza and Oxford Learning Centres recognized with four award categories each.
Hosted by CFRB 1010 host, John Moore, and produced by the CFA, the 15th annual Frankie Awards Gala Dinner and Ceremony will take place on Monday, May 5, 2008 from 6:30 – 9:30 p.m. during the annual CFA National Convention at Deerhurst Resort in Huntsville, Ontario.
The 2008 Frankie Award Finalists are:
Brochures – Business to Business
Arcadia Academy of Music – The Magic of Music
Mr. Lube – Franchisee Application
Prime Restaurants – Pubs
Brochures – Consumer / Retail
Country Style – Catering Brochure
Fishbowl Restaurants – You’ll Be Hooked
Oxford Learning Centres – Little Readers Brochure Insert
Pak Mail Centers Canada – It’s What You Don’t See That Counts
PropertyGuys.com – In-house Consultant Kit Folder and Inserts
Corporate Identity
Arcadia Academy of Music – The Magic of Music
Bioped Franchising – Integrated Program
Fishbowl Restaurants – You’ll Be Hooked
Mr. Lube – Logos/Icons
Direct Marketing
Medicine Shoppe Canada – Osteoporosis
Print Three – Real Estate One-to-One
St. Louis Bar & Grill – Convention Invitation
Franchise Support Service
As You Like It Marketing – Creative You Can Bite Into
Cassels Brock & Blackwell LLP – My Lawyer Understands My Business
Hoffer Adler LLP – Intelligent Franchising
Humber College Award
Prime Restaurants - Bier Market
Prime Restaurants - Casey's Cocktails
Pizza Pizza Ltd - Slice Tray
Internet
CENTURY 21 Canada – The New Century21.ca
Enviroking Lawn Care – Enviroking Website
M&M Meat Shops – M&M Meat Shops Saves the Day Contact
Media Campaign
Boston Pizza – Rib Rageous 2007
Harvey’s c/o Cara Operations – Free Harvey’s Burger Day
Oxford Learning Centres – Leaves Drop Grades Shouldn’t
Prime Restaurants – Yes, We’re Open
Magazine Advertisement
Baton Rouge – Ribs ‘N Blues
Oxford Learning Centres – Brains Need Exercise Too
Pizza Pizza Ltd. – Cradle This
Newspaper Advertisement
Oxford Learning Centres – Brains Need Exercise Too
Prime Restaurants – Wear 60,000 SPF
Ricky’s All Day Grill – It’s Waffle Time
Package Design
Country Style – Coffee Tins
Pizza Pizza – Pizza Pizza Seasoning Shakers
Point of Purchase
Dollar Thrifty Automotive Group – Going Places
Prime Restaurants – Casey’s Cocktails
Shoeless Joe’s Restaurants – Core Menu
Ten Below – Hot Deals… Cool Savings
The Lunch Lady Group – May I Take Your Order?
Radio Advertisement
Medicine Shoppe Canada – Senorita
Mr. Lube – Difference
Pizzaville – Opera
Television Advertisement
Boston Pizza – Fun, Fun, Fun
M&M Meat Shops – Blinder Than a Bat
Mike’s Restaurant – Girlfriend
Mr. Lube – The Keys
White Spot Limited – Taste of Tuscany 07
Tradeshow Booth
Bioped Franchising – Ortmotic Footcare
Enviroking Lawn Care – “Green” Lawn Care
Planet Beach Franchising – Planet Beach Franchising
St. Louis Bar & Grill – The Wing Nut Museum
The Lunch Lady Group – Lunchie Steps Out
Transit / Bus Shelters / Outdoors
Fishbowl Restaurants – Beyond the Glass
Mr. Lube – Victoria Bus Back
Pizza Pizza – Pizza Pizza Station Domination
Frankie Award entries are submitted by franchisors, advertising agencies and franchising support service providers across Canada. 237 entries were reviewed by a panel of judges among the top professionals in the fields of creative, production and marketing. The entries were judged on clarity of message, originality of concept, effective use of medium, quality of execution, and overall presentation. The top three in each category win gold, silver and bronze awards. The gold winner is presented with a Frankie Award statuette and certificate. Silver and bronze winners receive Frankie Award certificates.
The Humber College Award recognizes three entries with a Gold, Silver and Bronze award from all submissions in every category for overall exceptional design as voted by the college’s Advertising and Graphic Design students.
Each year, the Frankie Awards celebrates the creative contributions and excellence in advertising and marketing for Canadian franchising. The Frankie Awards are part of CFA National Convention taking place at Deerhurst Resort in Huntsville, Ontario from May 4 – 6, 2008.
For more information about the Frankie Awards and the CFA National Convention, visit www.cfa.ca.
About the Canadian Franchise Association
With more than 430 corporate members nation-wide, representing many of Canada’s best-known brands, the Canadian Franchise Association is the National Voice for Canadian Franchising and works with all levels of government to ensure the development of industry-made solutions. CFA promotes ethical franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence. For more information, visit www.cfa.ca.
