May 6th marks a momentous occasion: the coronation of His Majesty King Charles III. This event will be celebrated by Canadian individuals and businesses alike, and those with a passion for sustainability, the environment and diversity will particularly enjoy these celebrations.
Canada, being a Commonwealth realm and a constitutional monarchy, will be marking this historic event with a number of events and initiatives that will celebrate our ties to the King, as well as his role in our sense of identity and governmental system.
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Official Events
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Ottawa
The Government of Canada will be hosting an official Coronation ceremony on May 6th at 10am in Ottawa [1]. The ceremony will be celebrating the King's commitment to service to others, protecting the environment, and diversity, and it will bring together a number of speakers, performers and artists whose work and experiences best reflect this vision.
Several activities will take place during the day, concluding with a 21-gun salute that will be fired from Parliament Hill. These celebrations will be televised and available live to Canadians around the country, as well as on the Canadian Heritage's YouTube channel and on Facebook via the Crown in Canada's Facebook account.
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Toronto
A flag-raising ceremony, 21-gun salute and a drum circle will be held at 11:15 on May 6th. It will be followed by a Fun Royal Fair, which will be held on the south lawn of Queen's Park from 12pm to 6pm.
This event will be open to the public and will include numerous family activities and entertainment, along with complimentary food and drinks. For those who do not wish to attend this formal event, 39 provincial parks and 10 cultural attractions in the Toronto province will be offering free admission for the day.
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Celebrating Unofficially
Many franchises, particularly those that have British links, will wish to celebrate the King's coronation. Perhaps you will be closing for the day to attend a formal event, or maybe you will be marking the occasion with merchandise or social media promotion.
If so, you will need to be very cautious about trademarks and advertising code compliance to ensure that you do not unintentionally breach any regulations. It is illegal under the Trade Descriptions Act of 1968 to falsely imply that your goods or services are approved by the King or any other member of the Royal Family, as is using a Royal emblem or logo in your promotional marketing material that could lead members of the public to mistakenly believe that your business is associated with or endorsed by the Royal Family.
However you choose to celebrate the King's coronation, make sure to stay within the bounds of the law and enjoy the occasion to the fullest.
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[1] https://www.canada.ca/en/canadian-heritage/campaigns/coronation-his-majesty-king-canada/celebrate.html
[2] https://globalnews.ca/news/9659175/ontario-coronation-celebrations/
