Sweet Beginnings™ is a Vancouver, Canada-based Wedding Consulting and Event Planning firm, dedicated to delivering the highest quality of service. They provide professional and knowledgeable consultants to design event packages for each client, working with their individual budget, style and needs.
The company is excited to announce the sale of its first Master
Franchise to Brazil, the fifth most populous country in the world,
with a gross domestic product of more than 1.8 trillion dollars. It
will be the first Sweet Beginnings™ operation in the highly
exciting and lucrative South American market, and will launch in
January 2009.
"Expanding our premium services to South America is a double plus,"
says president and CEO Elana Lancit. "Not only will Brazilians
benefit from the implementation of Sweet Beginnings’™ destination
weddings services but the company will reap rewards from operating
in the ninth largest world economy."
The master franchise will be based in Rio de Janeiro, Brazil.
With six million inhabitants and known for its world class beaches
and breathtaking coastal scenery, Brazil's second largest city is
also the honeymoon capital of Latin America.
New Master Franchise owners Karina and Vanessa Araujo de Souza, and
their mother Angela, come from a long line of Brazilian
entrepreneurs and business owners.
Karina says starting a wedding planning franchise with her
architect sister and businesswoman mother in Rio de Janeiro - the
home of the legendary Carnaval - is the perfect enterprising
opportunity in South America, where a wedding fiesta holds special
cultural significance.
"In Brazil, it is in the culture to party - so this business
opportunity is a perfect match," says de Souza, who holds a degree
in economics and is nearly completed her MBA in Business
Administration. "The Brazilian wedding industry is booming, making
this the perfect time to bring in an established and respected
event franchise."
The Araujo's made the decision to purchase the international Sweet
Beginnings Master Franchise after many years of researching
domestic business opportunities. "When we found the company
it was like a dream come true," says Karina. "Sweet Beginnings™ is
a premium franchise with an outstanding track record and a level of
service unparalleled in the industry -- South America and
beyond!"
About Sweet Beginnings
Sweet Beginnings™ is North America’s leader for
Wedding Consulting and Event Planning. They have coordinated
thousands of events, ranging from small intimate gatherings to
large black-tie galas. Sweet Beginnings™ combines competitive
pricing with personalized consultation services, and also offer
unique decorating and rental services. Sweet Beginnings operates 21
franchised locations in Canada, the United States and South
America.
