Burger King recently announced that they have begun a rollout of trans fat free cooking oil to the chain’s restaurants in the United States.
Two trans fat free oil blends have passed the company's rigorous operational, supply and consumer criteria, allowing the company to begin the national rollout.The company expects that every U.S. restaurant will be using trans fat free cooking oil by the end of 2008. If adequate supply becomes available, the U.S. rollout of trans fat free oils could be completed substantially sooner. No word yet on whether the roll out will include Canada or BK’s other locations world-wide.
'We are delighted by the outstanding consumer response to our new oil,' said Russ Klein, president of global marketing, strategy and innovation. 'In tests on over a dozen core items, consumers determined that BURGER KING(R) products cooked in trans fat free oil tasted the same or better than products cooked in the traditional oil. We are proud to offer a healthier oil with the same great taste.'
