Canada’s two most popular Franchise lead generating websites join forces.

Canada, March 12, 2008,  – Be the Boss Canada and Franchiseek Canada today announced a strategic alliance to further deliver targeted online advertising  packages aimed at providing a one stop solution for Franchisors and Industry suppliers to enhance their online marketing efforts.

As part of the alliance, Be The Boss and Franchiseek have put together an online ad package where you can reserve both sites at one time, resulting in a simple seamless approach to marketing your franchise/service online, plus advertisers that reserve the combo package receive substantial discounts.

 “Be the Boss’s goal is to generate more leads for our online exhibitors” said Rob Lancit, president and CEO at Be the Boss Canada “We explored a range of other online partners and concluded that Franchiseek Canada was the best fit by far. By partnering with Franchiseek, we have the opportunity to pool our resources in order to promote both Franchiseek and Be the Boss to potential investors, adding value to our online partners”

“Franchiseek Canada’s goal is to provide the potential investor access to information with respect to the Canadian Franchise Industry at the same time online advertisers benefit by way of a streamlined approach to their online marketing efforts” Be the Boss Canada, an innovative top Canadian Franchise web portal,  is going to help us do just that,” said Kim Divell , Franchiseek Canada’s President “As more and more people turn to the internet for franchise information potential investors will find that Be the Boss Canada and Franchiseek are the best  resources for information on the  Canadian  franchise industry. This alliance will certainly result in more leads for our online partners”

How many prospects have you missed?
According to Google:  83% of all buyers do online research before making a purchase

According to Stats Canada: 26% of Canadian Internet users went online to research “Investments”

More and more franchisors and suppliers are setting aside increased marketing dollars for online advertising, where once television and direct marketing was king now over 23.6 million Canadians are online .In a time when consumers can simply turn a page past magazine ads or drive by billboards while listening to commercial free satellite radio, the online space is becoming an attractive option for advertisers to reach potential investors.

About BeTheBoss.ca™   BeTheBoss.ca™ is the nation’s most powerful franchise lead generating resource for Canadians interested in franchising. The company offers a unique online directory to generate interest in franchise systems, and is dedicated to delivering clients the quality and quantity of leads required to expand franchises and successfully grow businesses. BeTheBoss.ca™ has a sister site www.planetefranchise.ca geared towards the Quebec market and French speaking Canadians. We are further established in 12 countries around the world and have the power of an international synergetic network to help franchisors expand effectively worldwide.

About Franchiseek   Franchiseek Canada is one of Canada’s premier webportals dedicated to assisting individuals in their investigation and make well informed decisions about investing in a franchise. We are a wealth of information to those embarking on the path of franchise investment and will find answers to questions throughout articles dedicated to some of the most common questions from prospective franchisees as well as relevant, hard-hitting answers. Our commitment to current or potential franchisees, franchisors and everyone interested in Canada's fast-growing franchise industry will find that Franchiseek Canada is a great source of information. Franchiseek Canada is one of 23 individual country portals on international franchising website - www.franchiseek.com.

Rob Lancit / President & CEO