7-Eleven Inc. is terminating its relationship with CITGO as its
gasoline provider and will be switching to its own brand. After
Venezuelan President Hugo Chavez'''s recent heated speech at the
United Nations in which he called U.S President George Bush "the
devil", 7-Eleven was faced with a onslaught of calls from customers
and bloggers demanding a boycott of CITGO gasoline stations.
7-Eleven Inc. said Wednesday that the CITGO signs are going to
start coming down from its convenience stores. The Washington Post
had this to add: "The chain moved up the announcement of those
plans in response to the outcry over the Chavez speech. "We
sympathize with many Americans' concern over derogatory comments
about our country and its leadership recently made by Venezuela's
president Hugo Chavez," 7-Eleven public relations director Margaret
Chabris said in a statement that waded into the political fray. In
an interview, she added: "Customers started calling last week and
saying that they didn't like what Chavez said. And they wanted to
know what we were going to do." Conversely, CITGO Petroleum Corp.,
the U.S.-based subsidiary of the Venezuelan government-controlled
oil company, criticized 7-Eleven for using political gain during
its exit from contracts it held with CITGO. CITGO's CEO Felix
Rodriguez reportedly told local media: "Now they want to exploit
all this for political gain, but this is a commercial relationship
that is about to end on Sept. 30 as laid out in a contract,".
Margaret Chabris, a spokesperson for 7-Eleven again reiterated to
the LA Business Journal, "Our decision to rebrand the gasoline as
our own was made some time ago and certainly before Hugo Chavez
made his remarks at the U.N. Last week."