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Bushiness and organizations worldwide need marketing and advertising in place to grow and expand. The advertising and marketing industry in Canada is robust, with Statista reporting that just over $11 billion was spent on media advertising in Canada in 2018 alone (www.statista.com).
If you are interested in a fast-paced industry for your franchise with a strong outlook, an advertising and marketing franchise may be for you. Check out the following marketing trends that are expected to take hold in 2019 to help you narrow down your prospective marketing franchise list.
Content marketing
Content marketing allows a business to communicate to a person throughout their entire customer lifestyle. Its diversity means it can be used across social media marketing, search marketing and email marketing.
Artificial intelligence (AI)
While we don't have computers that can entirely replace a human yet, AI is showing some promise when it comes to automated marketing that still has the personal touch consumers respond to. This technology will be used to help marketing franchisees gain a deeper understand of why customers exhibit behavioral patterns during their life cycle as a buyer.
Marketing automation
Email marketing and marketing automation can work for business-to-business and business-to-customer applications. AI is helping improve marketing automation so it comes off as less robotic and more human to consumers.
You can use email marketing and marketing automation for business-to-business and business-to-costumer communications. Marketing automation is expected to improve with AI, which can create more personalized user experiences.
Chatbots
Chatbots are evolving, and it is expected they will help to save businesses a substantial amount of money every year in the near future. Chatbots are used to answer common customer questions currently, but in marketing, they could be used to parse warm prospects out of cold prospects and schedule sales calls.
Account-based marketing
Businesses need to align their sales and marketing departments more going forward as this will help them to refine what they do with targeted accounts. In a marketing and ad franchise, you can be a focal part of this evolution.
If you are seeking a franchise in an environment that is changing all the time and embracing tech, an advertising and marketing franchise could be just what you are looking for. As with any other big investment, be sure to research the opportunities that you are considering thoroughly before you make an investment in any one brand.
