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It's always easier for customers to find you when you have a noticeable sign with your business name on it outside the establishment. Generally speaking, the larger the sign, the better - but it's also important to make sure it's visually appealing.
Don't assume your landlord at your franchise business location will share your vision for your sign. Franchisees sometimes don't realize that their landlord may restrict tenant signage on the property, and they may reject requests for bigger signs or more of them. This isn't because the landlord is being difficult, however. If they let one tenant do what they want in the way of signage, other tenants may follow suit. Landlords don't want a property cluttered with signs because that makes it look less attractive, so follow whatever rules your landlord has in place for signs before you get one made.
Common business signs
There are several different types of signs available to a business, and your landlord may allow some types but not all of them. Usually, you will have to submit drawings of your sign for landlord approval or follow the signage criteria section in your lease. The most common types are building, monument, and pylon.
Building signage is something you've seen everywhere. It's when the sign appears right above the main entry door of a business. You can also put building signs on the side or even the rear of your property if that placement will expose you to more traffic.
Monument signage looks like a tombstone coming from the ground and usually only advertises one or two tenants. These signs are not common but can give your business a more substantial appearance to consumers.
Pylon signage is that tall sign by the road that tells you what tenants are located in a particular plaza or building. Don't assume your franchise will automatically earn a place on a pylon sign; there may be more tenants than room on the sign. Make sure you include placement on the pylon sign as part of your lease agreement or renewal.
Of course, there are also banners and sandwich boards, which businesses often use to promote limited deals or specials, and temporary signage that can be moved when not in use.
It's important to know which types of signs you want for your franchise and which types your landlord usually allows. If you can, get your signage preferences included in your lease to make things easier.