Roles of a franchisee

When you become a franchisee, you assume the role of business owner, but you may be surprised to learn that this is the role that will take up the least amount of your time. There are many roles that a franchisee must fulfill, and you will need to dedicate an appropriate amount of time to each individual element or outsource them to appropriately skilled individuals to ensure business success.

On top of being a business owner, when you become a franchisee, you can look forward to taking on the following roles.

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HR Director

You will be responsible for implementing the human resources terms and conditions of your chosen brand at your own location. You will need to recruit staff and train them on HR matters, equipping them with the tools and techniques they need to do their jobs well.

You will need to set and periodically refresh your HR processes and deal with any issues that arise. You will also have to implement dispute resolution measures and may even need to terminate an employment contract. You will need to do all of this in a manner that is compliant with employment law.

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Manager

You will need to manage your franchise effectively, making sure all of your staff work cohesively to deliver your brand's mission and objectives. You will need to set a strategy you can use to achieve success and strive to follow it at all times.

You may need to make subtle adjustments to ensure you remain on track, responding flexibly to the changing demands of your operating environment, your franchisor and your customers.

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Customer service representative

You must ensure your customers are satisfied with the quality of the products and services they receive from your business. You will need to settle any disputes that arise and implement appropriate conflict resolution strategies to maintain a good reputation and a profitable operating position.

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Cleaner

You will need to keep your business property clean and hygienic. If you are serving food or drinks, you will need to comply with local environmental health laws and maintain appropriate hygiene standards.

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Accountant

You will need to pay salaries, record income and expenditure, and submit your tax returns in a timely manner. You must have an iron grip on your finances, understand them, and be able to make appropriate decisions to maintain a strong financial position.

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Social media influencer

You will need to actively engage with your followers to promote your goods and services on social media, ensuring you sell as much of your product or services as possible and that you continually expand your reach. With most Canadians seeking recommendations online, your reputation and customer satisfaction must be second to none.

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Part of a great network

Even though it will entail a significant amount of work, being a franchisee is a great opportunity that provides you with access to a very supportive network. You will be able to learn from the experiences of others, seek guidance, and access industry-leading information and advice. Engage wholeheartedly with your franchisor and fellow franchisees, and you will reap the benefits.