How to reach new audiences
For your franchise business to expand and grow, you...
Franchising is a career option that is open to anyone, regardless of their age, race, religion, background and experience, but there are some careers from which the shift to entrepreneurship will be smoother. This is because these roles will have equipped you with the leadership abilities, communication skills and business acumen necessary to be effective in your new role right away.
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Examples of careers that lend themselves to a future in franchising include:
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Military veterans
Military personnel have vast experience working within an established system, and they are usually very disciplined and committed to achieving a successful outcome. For this reason, military veterans are highly sought after by many franchise brands, some of whom offer incentives to active service personnel to secure their services after they retire from the military.
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Managers
Managers, supervisors and team leaders from all industry sectors are likely to find the transition to franchising relatively smooth because they already have experience managing people, balancing books and meeting business objectives. Many will have far-ranging responsibilities, including marketing and promotions, which will prepare them for advertising the services of their chosen brand.
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Customer service roles
Salespeople and others in customer-facing roles tend to have strong communication skills and are often excellent negotiators. They can think on their feet and always promote the strengths of the products or services they are selling. This makes people from these roles strong candidates for franchising opportunities; not only will they continue to demonstrate skills at which they already excel, but they will do so for their own benefit, not only that of an employer.
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No relevant experience?
If you are considering the leap into franchising but feel you have no relevant experience, do not fret! There is ample opportunity to upskill before you make the transition, either by volunteering for additional duties in your current role or for a third-party organization, attending professional training, or selecting a franchise in which full training is offered as part of the induction package.
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Everyone has something to offer
Franchising is open to everyone and diversity is the key to success, so instead of worrying about what you don't know, consider the benefits that you can bring to a brand. If you identify gaps in your knowledge or experience, either address them proactively before you approach a brand or choose a brand that will guide and develop you to become the best you can be. With some time and effort, you will soon be enjoying being your own boss in a rewarding career of your choosing.
