Tim Hortons was founded by Canadian hockey player, Tim Horton in 1964 as a bakery and coffee shop. The first location in Ontario was run by the first franchisee partner, Ron Joyce, a former police officer. In 1967, three more locations were fully operational and Ron became a full partner with Tim. By Tim's untimely death in an automobile accident in 1974, the chain had forty locations. Breakfast and lunch food and other specialty drinks, such as the Iced Cappuccino, were added to the menu over the last decade to increase the appeal and level of service to busy customers. Currently, Tim Hortons is the number one fast food company in Canada and has more than 4,000 locations in Canada and the United States.
The Canadian fast food industry is on the rise and Tim Hortons is currently the leader. Consumer research provider, Eurovision International estimates that the total sales volume of the Canadian fast food industry will reach over $20 billion by 2016 at its current rate of growth. Sales volume has increased since 2011 despite a lackluster global economy and shows signs of continued growth going forward. Bakery products currently capture over 40 percent of the fast food market categories, beating out hamburger-style menu offerings.
Tim Hortons is currently looking for motivated franchisees to join its successful Canadian franchise family. The successful candidate will be ready to devote the time necessary to building and running a profitable location and be open to learning the system that has helped establish Tim Hortons as a leader in customer service. License costs for franchisees depend on the location and type of Tim Hortons being built.
Brand strength: Tim Hortons is known for its coffee and bakery items. Franchisees will have access to recipes, trademarks, equipment and ingredients customers are familiar with and enjoy. National advertising campaigns and support help extend the franchisee's reach and establish presence in the public mind. With proven menu items and recipes, franchisees can duplicate the beverages and food items to the same standards customers have grown to want and expect from a Tim Hortons location.
Training and support: Tim Hortons provides its franchisees with initial and ongoing support and training. All franchisees attend a seven week training program at Tim Hortons University in Ontario and have access to a trained opening crew during the first two weeks of a new location's operations. The head office provides expert knowledge to new and established franchisees. All franchisees will have access to Tim Hortons manuals and other training materials that help the franchisee run a successful location.
Location: Tim Hortons Real Estate and Development Department locates and secures real estate locations for franchisees, whether the franchisee is going to lease or purchase the land. The department researches to ensure the location is viable and assists the franchisee with site plans and other concerns. Location is a factor in a successful franchise, so the department's research helps to take the risk out of location selection.
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