Dwight and the team currently operate 48 KFC’s in New Brunswick, Nova Scotia, and Newfoundland and have several other sites identified or under construction.
Dwight Fraser is the President Franchise Management Inc. (FMI). FMI owns and operates 200 retail Food, Fuel, Cinema, & C-store outlets in Canada and USA. FMI began as a single franchised sandwich shop in 1991.
Why did you choose KFC as your preferred franchise platform?
Within the multiple Franchised Brands FMI represents we are most excited for our KFC restaurants. We currently operate 48 KFC’s in New Brunswick, Nova Scotia, and Newfoundland and have several other sites identified or under construction. FMI acquired its first group of KFC’s in 2011; we had actively been seeking opportunities with KFC since 2009. We are most enthused with KFC since it’s one of the most iconic brands in the world; it resides in a category that has many barriers to entry, which is great to limit competition within the fast food industry.
KFC is a great partner, and we will continue to seek opportunities for our company to grow with this brand. We are excited to see the KFC brand gaining stronger awareness in Canada with all stores receiving major renovations, new menu innovation and many new stores opening. The KFC brand has strong sales growth within our company and will trigger more growth within. YUM is the world leader in the franchised restaurant category. Being part of the YUM system allows you to draw on all of their resources, which increases your opportunity for success. With KFC being part of the YUM system there are many tools available to ensure success. KFC provides support in all aspects of running the business, from the beginning with support in the areas of site selection, lease negotiation, marketing, human resources, and store operations.
By executing on the guidelines that have been provided by YUM and KFC, FMI has grown into one of the largest franchised operating companies in North America. We value our partnership with YUM, specifically KFC, and would highly recommend interested parties consider the value of operating iconic brands in the foodservice industry.