MONTREAL, May 21, 2015 Yeh! Frozen Yogurt and Café (www.yehyogurt.com) continues to expand. More than 100 stores are expected to open in China over the next two years, as well as others in the Middle East, South America and Wasaga Beach, Ontario. Yeh! Will also be making its debut in Newfoundland and the Western Canada cities of Edmonton and Vancouver.
Yeh! stores boast a self-serve format offering over 60 revolving flavours of frozen yogurt. At Yeh! the customer can choose from a wide variety of healthy and sweet toppings in an attractive and hip “urban cool” funky pink environment.
Twin brothers Jon and Marvin Gurman, who own the company, emphasize that their unique business model recognizes the importance of multicultural expression. “We allow each store owner to add a flavour of their own culture to their menu and store environment,” notes Jon.
Adds Marvin: “We are always open to experiment with different menu offerings that appeal to each store’s unique market. In fact, we have just finalized a new partnership with Mr. Pretzels, a global brand of delicious hand-rolled soft pretzels which you will see being offered in some of our Yeh! stores in the near future!”
More Than Just Yogurt
Yeh! is more than just frozen yogurt (froyo). At most locations you can purchase healthy shakes, both sweet and savory crepes, premium coffee, iced coffee and waffle cones or bowls. Yeh! is continuing to evolve its menu, with “waffle-iron grilled cheese.” This unique grilling process caramelizes the butter and creates a mouth-watering grilled cheese experience. Soups are also available at select locations. The Nutella menu has been expanded to include Nutella-Banana or Nutella-Peanut Butter sandwiches! Froyo shakes can be boosted with a muscle builder, an energy boost or a detox.
Official Caterer Introduced
An agreement has been reached with PMG (Plaza Management Group), a popular Montreal caterer which manages 17 banquet halls. The objective is to expand Yeh`s reach with a new approach to private catering services for large or small social or corporate functions. PMG has been designated the official caterer of Yeh!
New Distribution Channels Planned
With a proven track record in the fashion and licensing trade via their company Jcorp (www.jcorp.ca), the brothers are in the midst of developing a new strategic direction for Yeh! by exploring new exciting distribution channels such as wholesale and shop-in-shop.
Yeh! has engaged in a number of successful branding campaigns and partnerships, working with the likes of VMA Music Award winners, popular American girl group Fifth Harmony, the stars of the hit Canadian teen drama series The Next Step and the racers from Red Bull Crashed Ice while showcasing pink branded luxury cars and taxis. An official mascot, Yehlo! has also been introduced and Yeh! is the official yogurt at Cinemas Guzzo movie theatres in Quebec.
Present-day Yeh! locations are in Greater Montreal, New Brunswick, Nova Scotia, Toronto and Beirut. Three stores will open in Edmonton in 2015, one at the West Edmonton Mall. The corporate office is fielding many calls from individuals and companies wishing to open franchises elsewhere.
“You go, you get! is our motto,” the brothers state. “It is more than just a brand; it is a lifestyle concept that leads to realizing your full human potential. We want people to empower themselves to reach their goals and make a difference in the world. We want to paint the world pink!”