Toronto, Ontario, November 2, 2010… Hundreds of
business owners and marketing professionals around the world
convened to learn how to leverage blogging as part of their overall
marketing strategy. WSI, the world’s #1 digital
marketing consulting firm, organized its monthly educational
webinar last week, where enterprises from all industries tuned in
to gain valuable insights on establishing an effective blogging
campaign to enhance their online reputation.
The virtual training was conducted by Eric Cook, a WSI
Consultant based in Michigan, USA, and an avid blogger who has been
leveraging blogs as part of his overall Internet marketing strategy
to promote his business for years.
“Though a blog is commonly known as a personal online
journal, it is also a tool that companies can leverage to
communicate with their customers, prospects and shareholders,”
says Eric Cook, webinar presenter and WSI
Attendees left the virtual training with a strong understanding
of where to begin launching a company blog and how to take their
blog to the next level. Specifically, Eric discussed ways to engage
readers, generate conversations and how one should incorporate
social media elements, such as Facebook, Twitter and LinkedIn, into
a blogging strategy.
Ron McArthur, president of WSI, says, “WSI
takes pride in leading the change in today’s fast-paced digital
marketing space. With the rise of blogging and social media
marketing in general, WSI continues to stand at the forefront of
this evolution by educating businesses on today’s emerging trends
and how to best leverage these digital media tools”.
WSI launched this educational initiative in 2009 to give business owners worldwide a channel to increase their knowledge on various topics related to digital marketing. These monthly webinars are delivered by Internet and social media marketing experts within the WSI network, and each month an accompanying whitepaper is also made available.
About WSI – we simplify the
WSI is the world’s #1 franchise offering internet marketing services to suit the needs of multiple industries. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises.