Wendy's (NYSE:WEN) took the
top spot for customer satisfaction in the "limited service
restaurants" category in this year's American Customer Satisfaction
Index (ACSI) survey.
The survey, produced by the University of Michigan's Stephen M.
Ross Business School, measures customer attitudes about the quality
of products and services available across the country.
Wendy's scored 78 in the survey, up 2.6 percent from the previous
year, while Burger King and McDonald's scored 69 and 64,
respectively. The overall quick-service restaurant industry score
remained unchanged this year at 77. With a score of 70 in 2000,
Wendy's has consistently improved its ASCI rating in the past
years.
Last week, Zagat Survey(R), which is considered a world-leading provider of consumer survey-based leisure content, named Wendy's as having the 'Best Burger' in the quick-service restaurant industry. Wendy's also received the top spot among quick-service 'mega-chains' (i.e., those with at least 5,000 outlets) for 'Food, Facilities and Popularity."
