Watch IT! Expands to Ontario

Edmonton, AB May 6, 2006 —Watch IT! Incorporated announced today that it is opening 2 brand new retail watch, sunglass and accessory boutiques in the heart of the Niagara Fallsview Casino on May 12th, 2006 and in White Oaks Mall later this summer. The new stores bring the chain to a total of 10 locations across Canada. Founded in 1999, the company plans to open 15 additional Watch IT!’s across the country through a combination of corporate and franchised locations. Watch IT! is a premium watch, sunglass and accessory boutique. Hundreds of unique and innovative styles of watches, sunglasses, jewelry and accessories grace the displays of each of the retail chains energized boutiques. Watch IT! carries brand name products that are cutting edge and lead the worldwide industry in both technological innovation and fashion. Our customers take pride in their individuality, their sense of style, and their appreciation for quality. They love the wide selection at every price point, ranging from an $18 pair of fashion sunglasses to a deluxe $1295 luxury watch. Darren Bondar, founder and president of Watch IT! Incorporated, "These new store openings in Ontario are exciting for the company. We have a great team of store owners across Canada and we feel confident that our boutiques and unique product mix will continue to revolutionize the watch/accessory industry! Watch IT! is a young, dynamic company with product offerings, energy and creativity that rub off on our customers and will allow us to continue to expand our company throughout Canada." Watch IT! has four locations in Edmonton (Whyte Avenue, West Edmonton Mall, Edmonton City Centre, Kingsway Garden Mall), a location in Calgary, Saskatoon and two stores in the B.C. market (Coquitlam and Kitsilano). The newest store in the Niagara Fallsview Casino is its first store in the Ontario market and the new location in London will bring the chains total to 10 stores. The company is also a leading Canadian e-tailer and sells its products across Canada and worldwide at