Dogtopia Franchise

Investment for Dogtopia: $555,809 - $2,581,230
including the initial franchise fee.

WANNA BE TOP DOG?

Since 2002, Dogtopia has been committed to offering simply the best service to our two clients – dogs, and their dog-parents.  With over 101 locations in North America and growing, dog-parents know that they are leaving their valued family member in a safe environment where dogs can socialize and have fun every day.

There has never been a better time to join us, Dogtopia is experiencing remarkable growth, due to the demand for our unique brand and the flexibility of our model and there are lots of prime territories still available. Imagine opening your own Dogtopia in your community where you have connections and know people. What are you waiting for?

ONE OF THE HOTTEST INDUSTRIES

• 98% growth in pet services spending from 2013 to 2015; dog daycare, boarding and spa services included
• $72 billion industry, Estimated to be at $110 billion by 2023
• 97 million dogs.  41% of households own dogs
• Projected job growth in the pet industry is 11% between 2014 and 2024
• According to Forbes, an astounding 92% of pet owners spent more or the same on their pets during the most recent recession

WHY DOG DAYCARE?

• Scalable. Easy to run and learn, so franchisees can rapidly grow into multiple units
• Work-life BALANCE. Most of the business runs Monday to Friday
• Small inventory = With Cost of Goods at less than 5%, cash isn’t tied up in inventory
• World-class branding.  Enjoy the benefits of professional partners for marketing and PR
• Franchisor’s financial STRENGTH.  As a 100% privately owned company, we carry no debt
• Recession resistant. One of North America’s most stable industries
• Demand. 41% of households own at least one dog

THE DOGTOPIA ADVANTAGE

Our Advantage is Your Opportunity:

• Our target customers are the two largest demographics in the history of North America – female millennials and baby boomers
• The fragmented Pet Services market is ready for a sophisticated, localized brand like Dogtopia to be the new industry leader
• A strong business model with minimal key variable expenses
• Consistent recurring daycare revenue making up 65% of sales
• Multiple service revenue channels (training, boarding grooming, retail, daycare, spa) eliminate store capacity constraints
• Alternate channels such as dog training walking, pick up / drop off, etc.
• Straightforward operation focusing on lead generation, facility operations and labor management
• Lower start-up costs than our competitors
• No Complex Management of Supply Chain or Food Safety
• Lower COGS (less than 5%)
• Branded point-of-sale system (POS)
• Integrated online appointments
• Digital system for lead generation, retention and reputation and customer relationship management
• Integrated loyalty program and membership services
• Dogtopia Connect learning management system (LMS) provides exclusive, industry-leading training content
• Online training tools available 24/7
• Online webcams in playrooms
• Online virtual kiosk
• Franchise-experienced Executive Team
• Environmental Biologist, Certified Dog Trainers, Instructional Designer, Operations Specialists, Animal Behaviorist and Specialized Supply Partners
• We are a transparent and very engaged community.  We openly network, and support each other
• Best-practice workshops and benchmarking
• Experienced Franchise Support Team
• Fun, enjoyable business with vast growth opportunities

DESIRED BACKGROUND OF IDEAL CANDIDATES

• Some management or business experience would be helpful, but not required
• Helpful skills include: sales, HR management, training, marketing and customer service
• Passionate about this business opportunity

INCREDIBLE SUPPORT, EVERY STEP OF THE WAY

We provide our franchisees with unwavering support from training to operations as you grow – it’s a team approach to success.

• Online training administered by Dogtopia University in Phoenix 
• 2 weeks in the classroom, 2 weeks of in-store training
• Opening support (5 days before and 5 days after opening)
• Marketing and sales training
• Turn-key real estate and construction services
• Ongoing field visits
• One-on-one coaching
• Website development
• Webinars, seminars, calls
• Quarterly regional workshops
• Access to our network of franchisees and their shared best practices

THE FINANCIAL REQUIREMENTS TO OPEN A DOGTOPIA:

• Investment $555,809 to $2,581,230 (includes franchise fee of $49,500)
• Minimum Net Worth: $1.5 Million
• Minimum Liquidity: $500,000
• Royalty Fee: 7% (monthly gross sales)
• Marketing Fee: 2% of monthly gross sales

Ready for the next step?
Please request information and a Dogtopia representative
will be in touch with you to give you more information

Should you be looking for an Area Developer opportunity rather than a single unit,
 click here to find out more information in our Area Developer listing.