Dogtopia
Dogtopia

Dogtopia

  • Investment Level
    $500,001 - $1,000,000
  • Number of Units
    48
  • Industry
    Canadian Franchises, International franchises, Pets, Retail, Business Opportunities
  • Franchising Since
    2002
  • Royalty Fee
    7% Royalty - 2% Marketing

 

The  investment for a Dogtopia franchise is $515,150 - $849,025, 
including the initial franchise fee.

 

 

WANNA BE TOP DOG?

Since 2002, Dogtopia has been committed to offering simply the best service to our two clients – dogs, and their dog-parents.  With over 40 locations in North America and growing, dog-parents know that they are leaving their valued family member in a safe environment where dogs can socialize and have fun every day.

There has never been a better time to join us, Dogtopia is experiencing remarkable growth, due to the demand for our unique brand and the flexibility of our model and there are lots of prime territories still available. Imagine opening your own Dogtopia in your community where you have connections and know people. What are you waiting for?

 

 

ONE OF THE HOTTEST INDUSTRIES

There is now at least one dog in approximately 36% of all North American households.  84 million dogs in North America translate to a $63 BILLION INDUSTRY and this is growing steadily.  Pet services have experienced a 98% GROWTH in spending from 2013 to 2015 and the pet industry JOB GROWTH is projected to be 11% between 2014 and 2024.

 

WHY DOG DAYCARE?

  • Scalable. Easy to run and learn, so franchisees can rapidly grow into multiple units
  • Work-life BALANCE. Most of the business runs Monday to Friday
  • Small inventory = With Cost of Goods at less than 5%, cash isn’t tied up in inventory
  • World-class branding.  Enjoy the benefits of professional partners for marketing and PR
  • Franchisor’s financial STRENGTH.  As a 100% privately owned company, we carry no debt
  • Recession resistant. One of North America’s most stable industries
  • Demand. Over 1/3 of households have at least one dog family member

 

 

THE DOGTOPIA ADVANTAGE

Our Advantage is Your Opportunity:

  • Our target customers are the two largest demographics in the history of North America – female millennials and baby boomers
  • The fragmented Pet Services market is ready for a sophisticated, localized brand like Dogtopia to be the new industry leader
  • A strong business model with minimal key variable expenses
  • Consistent recurring daycare revenue making up 65% of sales
  • Multiple service revenue channels (training, boarding grooming, retail, daycare, spa) eliminate store capacity constraints
  • Alternate revenue channels such as dog walking, and pick up/drop off) mean considerable sales expansion opportunities
  • Straightforward operation focusing on lead generation, facility operations and labor management
  • Lower start-up costs than our competitors
  • No Complex Management of Supply Chain or Food Safety
  • Lower COGS (less than 5%)
  • Branded point-of-sale system (POS)
  • Integrated online appointments
  • Digital system for lead generation, retention and reputation and customer relationship management
  • Integrated loyalty program and membership services
  • Dogtopia Connect learning management system (LMS) provides exclusive, industry-leading training content
  • Online training tools available 24/7
  • Online webcams in playrooms
  • Online virtual kiosk
  • Franchise-experienced Executive Team
  • Environmental Biologist, Certified Dog Trainers, Instructional Designer, Operations Specialists, Animal Behaviorist and Specialized Supply Partners
  • We are a transparent and very engaged community.  We openly network, and support each other
  • Best-practice workshops and benchmarking
  • Experienced Franchise Support Team
  • Fun, enjoyable business with vast growth opportunities

 

 

DESIRED BACKGROUND OF IDEAL CANDIDATES

  • Some management or business experience would be helpful, but not required
  • Helpful skills include: sales, HR management, training, marketing and customer service
  • Passionate about this business opportunity

 

INCREDIBLE SUPPORT, EVERY STEP OF THE WAY

We provide our franchisees with unwavering support from training to operations as you grow – it’s a team approach to success.

  • Online training administered by Dogtopia University in Phoenix 
  • 2 weeks in the classroom, 2 weeks of in-store training
  • Opening support (5 days before and 5 days after opening)
  • Marketing and sales training
  • Turn-key real estate and construction services
  • Ongoing field visits
  • One-on-one coaching
  • Website development
  • Webinars, seminars, calls
  • Quarterly regional workshops
  • Access to our network of franchisees and their shared best practices

 

 

The financial requirements to open a Dogtopia:
  • Investment $515,150 – $849,025 (includes $49,500 franchise fee)
  • Minimum Net Worth: $350,000 per location
  • Minimum Liquidity: $150,000 per location
  • Royalty Fee: 7% (monthly gross sales)
  • Marketing Fee: 2% of monthly gross sales
 

 

Ready for the next step?
Please request information and a Dogtopia representative
will be in touch with you to give you more information

 

 

Become a Dogtopia Franchisee

December 16, 2016