Mary Brown's Chicken & Taters

Canada's iconic chicken QSR - 270+ locations and 17 straight years of same-store sales growth.

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Our Story

Mary Brown's Chicken was founded in 1969 in St. John's, Newfoundland, on a simple idea: serve genuinely better fried chicken than anyone else in the country. More than five decades later, we're a 100% Canadian quick-service restaurant chain with over 270 locations from coast to coast - and we're still hand-cutting and hand-breading our chicken fresh in every store, every day.

17 consecutive years of same-store sales growth tells the story better than we can: guests keep coming back, and our franchise partners keep building stronger businesses.

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The Opportunity

Quick-service chicken is one of the fastest-growing categories in Canadian foodservice, and Mary Brown's sits at the centre of it as a true Canadian icon. We've grown carefully, location by location, with franchise partners who treat their restaurant like the local landmark it is.

As a Mary Brown's franchise partner, you're not just buying into a brand - you're joining a Canadian success story with the systems, supply chain, and field support of a national chain combined with the loyal, hometown feel that has set us apart since day one.

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What Makes Us Different

• Hand-cut, hand-breaded chicken - prepared fresh in every location using our proprietary cookers
• Famous Taters - our signature side, with a recipe and cooking method you won't find anywhere else
• Made-from-scratch reputation - our food quality is the #1 driver of guest loyalty
• 50+ years of brand recognition in core markets, with growing awareness coast to coast
• Proven multi-day-part demand - lunch, dinner, family meals, and catering all contribute

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What You Get as a Franchise Partner

• Site selection & real estate support - we help identify, evaluate, and secure trade areas
• Restaurant design & construction - approved layouts, equipment packages, and project management
• Comprehensive initial training - operations, food preparation, food safety, and team leadership
• Ongoing operations support - regular field visits, performance coaching, and continuous improvement
• National & regional marketing - brand campaigns, LSM toolkits, digital ordering and loyalty platforms
• Supply chain - established distribution network for consistent quality and competitive pricing
• R&D and menu innovation - new products and limited-time offers that keep guests coming back

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The Ideal Franchise Partner

Mary Brown's franchise partners come from a wide range of backgrounds - what they share is a commitment to running a great restaurant. We look for:

• Strong business and people-leadership skills
• A hands-on approach, especially through opening and the first 12 months
• Local market knowledge and a genuine interest in serving your community
• Financial capacity to fund the build and carry working capital
• Multi-unit operators welcome - we have territory packages for partners ready to scale

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The Investment

• Initial franchise fee: $30,000
• Total investment: approximately $750,001 - $1,000,000 (varies by site type and build-out)
• Royalty fee: 5% of gross sales
• Advertising fee: 4% of gross sales
• Term: standard franchise term with renewal options

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Where We're Growing

We're actively seeking new franchise partners in Alberta, New Brunswick, Nova Scotia, Prince Edward Island, and Saskatchewan, with multi-unit opportunities and select markets across the rest of Canada. Whether you're looking at a single restaurant or a development agreement for several, we'll work with you to plan it out.

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Take the Next Step

Click Request Information to receive the full Mary Brown's franchise package, including detailed financials, available territories, and a no-pressure call with our development team.