Article Contributor

Patti Hone

With over twenty five years of advertising experience and a proven track record, Patti provides As You Like It's clients with complete marketing and communications services. Patti began her career as a copywriter before undertaking the position of Marketing Director for a national chain of drug stores. On the agency side, Patti specializes in retail and franchise accounts, where her creative campaigns have won eighty national and international advertising and marketing awards for her clients.

In addition to managing and directing all agency projects, Patti is past chair of the Franchise Support Service, a board member for the Canadian Franchise Association. Patti is a popular writer and speaker at conferences and seminars and has been retained by companies across North America to bring their brands to life.

Patti Hone's Recent Articles

  • Free versus Free... what's the difference?
    How many times have you created or participated in promotions that offered a free add on to an existing product or service,  or a “buy one get one" either free or at a reduced price.  Probably many times.  But when was the last time... Read Full Article
  • Look For Franchises That Fit Your Personality
    When looking for a banker or lawyer, you want to find someone who has key personality traits – trustworthiness, reliability and perhaps conservativeness. Just like people, every brand has a personality that attracts certain types of consumers. T... Read Full Article
  • Power to the People
    There was an advertising campaign for a national burger chain in the 70’s that had a catchy jingle. It went “hold the pickle, hold the lettuce special orders don’t upset us all we ask is that you let us serve it your way” You may remember it... Read Full Article
  • What’s Your Vision…are you looking at the right franchise?
    I am frequently asked ‘what is the best franchise to buy? What’s hot right now? What franchise companies are making the most money? ‘ What I tell people who are looking to invest in a franchise that’s the next best thing is that the “next best ... Read Full Article
  • If It Ain’t Broke Do You Have To Fix It?
    Every franchise brand reaches a point in its history when they want to “refresh” their look and/or product offering. Most franchise agreements will include clauses that require franchisees to make leasehold improvements after a predetermined amo... Read Full Article